Small Business Saturday is an excellent opprtunity to support local Staten Island stores.
Small Business Saturday is a great way for Staten Islanders to support local stores. This new holiday shopping promotion takes place Nov. 24, two days after Thanksgiving.
Especially in the wake of Hurricane Sandy, Island merchants are hoping not to be overlooked amid the much-hyped sales by national retailers on Black Friday and Cyber Monday.
We encourage Islanders who plan to shop during Thanksgiving weekend to do much of it locally on Small Business Saturday. There are bargains to be found in local stores as well.
“Instead of fighting the crowds on Black Friday, find local retailers in the community to support on Small Business Saturday,” suggests Scott Markoff of independently owned Fox Floors in New Springville.
To urge shoppers to give back to their local communities, American Express founded Small Business Saturday in 2010. Last year, an estimated 100 million people participated in the growing annual event, which features sales on Main Streets nationwide.
It has hundreds of supporters, including the U.S. Small Business Association, the Better Business Bureau and the National Federation of Independent Business.
On Staten Island, following widespread storm disruptions, Small Business Saturday can go a long way toward helping to revive our economy. That’s because they not only employ Staten Islanders, but they often use local vendors and, unlike the big-box stores and on-line merchants, the money they take in stays right here.
According to Toni Russo of Valentine Rose fashion boutique in Huguenot, shopping locally this season is vital.
“The small business community is now finding themselves in a tremendously difficult position,” Ms. Russo explained. “We do as much as we can to help our communities affected by this disaster; however, at the same time, we also need to maintain our livelihood.”
Small Business Saturday is being promoted in shopping districts across Staten Island — from Port Richmond Avenue, to Castleton Avenue, to Forest Avenue on the North Shore; along New Dorp Lane in Mid-Island, and on the South Shore.
There is no doubt that shopping at smaller stores during the holidays can help to boost the recovery help.”I feel it is essential to the rebuilding and restoring of Staten Island,” Ms. Russo said.
She added, “I truly feel that small businesses are what help to stimulate the growth of a community. I have seen the end result of vacant strip malls and store fronts, and I truly worry and certainly don’t want to sit back idly and watch that happen to our beautiful Staten Island.”
By shopping locally on Small Business Saturday and during the holidays, you can thank local merchants for their overwhelming outpouring of support to Hurricane Sandy victims here.
According to the National Federation of Independent Business, 91 percent of small-business owners contributed to their community in the last year through volunteering, in-kind contributions, and/or direct cash donations.
This has certainly been typical of Staten Island — more so than ever in the wake of the storm devastation.Please remember to take advantage of Small Business Saturday if you plan to go shopping this weekend.